college park, winston-salem

DESIGN OF BUSINESS + BUSINESS OF DESIGN

college park website.
college_park_4website_concept
college park logo sketch
college_park_1logo_sketch
college park logo and description
college_park_3logo
college park wireframe
college_park2_website_sketch

Inspiration:
As president and creative director of Casajulie, we engaged with Salem Heights Development corporation to help envision and implement the creative direction for College Park, a community of homes in the Winston-Salem NC area.

Ideation:
The process started with a series of brainstorming sessions and design charettes with the architectural and development team. These were expanded into a creative direction and eventually marketing and sales plans.

Implementation:
The comprehensive campaign included the delivery of the following: brochures, sales packets, website development (creative direction), renderings and floorplans redesigned and on sales sheet, print (newspaper, local magazine, specialty magazines), Internet and social media advertising, realtor and investor invitations, site signs, investor flyers, T-shirts, hats, contract documents, and all the items needed for the grand opening and community events.