cash crop

DESIGN OF BUSINESS + BUSINESS OF DESIGN

CASHCROP_COVER_PROOFS1A_Page_5
inspiration: slave document
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cash crop back option 1
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cash crop cover option 2
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cash crop back option 2
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inspiration: slave document
CASHCROP_inspiration2

Inspiration
I was called on to provide design consulting and creative direction for the new Stephen Hayes exhibition (titled Cash Crop) at the Harvey B. Gantt Center for African American Art in Charlotte NC.

Ideation
The initial ideas were formulated from the look and feel of a slave manifest/document, using earth tones (especially browns and tans. I also applied some treatment to the layout to give it the impression of a worn document.

Implementation
Then concept was translated into a museum catalog, retractable banners, museum signs as well as electronic displays.