About Project: As a studio owner, I led the team through the branding and strategy process for Legacy Bank, a new bank starting in North Carolina. We created the initial brand design as well as its implementation.
Outcome: The bank's design and implementation was used in all its communication as well as environmental signage and way finding. The bank adopted the ideas for its regional campaign. We provided the client with a brand standards guide as well as a strategic plan for unveiling the new brand.